Text Messaging for the Payday Loan Industry

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Payday Loan-Text Messaging Solutions

It's time to use the Power of Text in Marketing and Collections for Payday Loan, Car Title, Check Cashers, Pawn & More

Here is the how and why Text Messaging (SMS)can help your Collection efforts INCREASE by about 25% and your payment defaults DECREASE by about 40%, as well as generate new leads and create repeat customers.

Your customer is inundated with "noise" from competitors and others yelling at them for their attention. Print, radio, TV, email, direct mail, billboards, phone calls, magazines... on and on and on.

Now, it's "Text Messaging" referred to as SMS. The explosion of cell phone use has brought the newest marketing and collection channel to us.

Personal cell phone use has become essential to virtually EVERYONE. All of us rely on our mobile device!

Mobile text messaging can connect you to your customer. Mobile text messaging offers a powerful alternative to all the other marketing strategies.

Those of us in the micro-lending space, that includes payday loans, car title lending, scrap gold buying, check cashing, rapid tax refunds, etc., must enter this mobile marketing and mobile collecting arena to communicate with our customers immediately.

The heaviest users of SMS are ages 18-34 at 80% and 35 -49 at 63%. Those are our demographics! 97% of all text messages are read!

So, what's this all mean to us? INSTANT COMMUNICATION! SMS dwarfs all other features on a cell phone today!!

Reach your customer anytime and anywhere, with the Power of Text - SMS.

Why Text Messaging SMS is so successful?
• More than 265 MILLION Mobile Phone Users
• Easy to use
• Available on 99% of all cell phones
• Cheap
• Instantaneous
• Everyone has a phone
• Direct link to your customer
• Able to launch a web page
• Specifically target message to your customer
• Messages to your customer are permission based; CAN-SPAM Compliant
• Your customer can act on your message instantly
• Present your customer with a coupon
• Remind them of a payment due
• Contest announcements
• Announcements of sales, promotions and events

Additionally...
• Text messaging is personal
• Cell phone users keep their phones with them ALL THE TIME
• 90% of Text Messages are read within 8 MINUTES!
• Bulk SMS is economical and you can send thousands of text messages to
• consumers at wholesale rates
• One SMS message can be created and sent to a large group of customers
• Tracking of SMS delivery and customer response is simple

It's not uncommon to improve your collection efforts 25% or more by using SMS

A 40% increase in "on-time" payments is possible by using SMS to notify customers of their upcoming payments and appointments.

Transparent integration with your software is easy or you can use a web-based gateway.

Alright! Are you ready for more info and to learn how you can get instantaneous communication with your customer AND increase your collection results?
Send an email to: Text Messaging Information & Strategies